| Activity | Budget ($K) | Actual ($K) | Variance ($K) | Var % |
|---|---|---|---|---|
Funding3 activities | ||||
Raise equity capitalCF | $0 | 0.0% | ||
Raise debt capitalCF | — | — | ||
Repay debtISCF | $4 | — | ||
| Subtotal — Funding | $500 | $504 | $4 | 0.8% |
People3 activities | ||||
Hire staff | — | — | ||
Remunerate staff (base salary)ISCF | $2 | 1.7% | ||
Reward staff (commission & bonus)ISCF | $(3) | (20.0%) | ||
| Subtotal — People | $135 | $134 | $(1) | (0.7%) |
Product5 activities | ||||
Develop productISCF | $(2) | (5.0%) | ||
Define product selling prices | — | — | ||
Continuous product improvementISCF | $2 | 10.0% | ||
Capital expenditureCF | $5 | 16.7% | ||
Depreciation & amortisationISCF | $0 | 0.0% | ||
| Subtotal — Product | $95 | $100 | $5 | 5.3% |
Revenue Engine7 activities | ||||
Spend on marketingISCF | $5 | 8.3% | ||
Obtain leadsISCF | — | — | ||
Leads | 400 | 380 | -20 | (5.0%) |
Convert leads to opportunities | — | — | ||
Opportunities | 80 | 72 | -8 | (10.0%) |
Close opportunities | — | — | ||
Deals Won | 16 | 14 | -2 | (12.5%) |
Earn revenue (new customers)ISCF | $(15) | (7.5%) | ||
Service new and existing customersISCF | $(2) | (3.3%) | ||
Retain customersISCF | $(1) | (6.7%) | ||
| Subtotal — Revenue Engine | $335 | $322 | $(13) | (3.9%) |
Operations3 activities | ||||
Incur general expensesISCF | $2 | 8.0% | ||
Pay for all activitiesCF | — | — | ||
Collect receivablesCF | — | — | ||
| Subtotal — Operations | $25 | $27 | $2 | 8.0% |
Finance & Reporting7 activities | ||||
Record and track all activities | — | — | ||
Tax provisionISCF | $(2) | (20.0%) | ||
Report unit economics | — | — | ||
Opening ARR | $0 | 0.0% | ||
New ARR (new customers) | $(15) | (7.5%) | ||
Expansion ARR (upsell) | $(2) | (6.7%) | ||
Churned ARR (cancellations) | $2 | 13.3% | ||
| Subtotal — Finance & Reporting | $2,255 | $2,238 | $(17) | (0.8%) |